Most supply chain and technology sales, marketing, and customer success teams are simply gaining account-based awareness. They’re separately speaking to volumes of accounts in hopes of driving leads, appointments, and engagement. However, personal account-based marketing, aligns leadership, sales, marketing and customer success/account management teams to win, protect and expand specific accounts that have the greatest revenue growth potential but are stuck in the status quo. The goal here is not to capture leads or appointments that go nowhere! Our clients experience stronger sales, marketing, and revenue performance!
More wins and account expansion with unresponsive, status quo accounts requires profiles, content and messaging to speak to account-specific gaps and impacts at a personal level. It’s the personal connections with the human buyers that shifts minds and wallets and enables supply chain and technology firms to drive $2M wins, protect at-risk accounts while growing margins, reverse “no” and “later” positions, and reliably penetrate and expand market share within accounts, regions, and departments.