by Kristina Jaramillo | Dec 21, 2022 | Uncategorized
In Blue Ocean Strategy, INSEAD business professors W. Chan Kim and Renée Mauborgne argue that the solution to business growth and success is to operate in an uncontested market. They use the metaphor of a blue ocean to represent an uncontested market, and they...
by Kristina Jaramillo | Nov 14, 2022 | Uncategorized
Initially, Kristina Jaramillo and Eric Gruber asked Christina Handy (VP of Account-Based Marketing) at FIS to be a guest on the podcast to talk about the enablement that’s needed to ensure stage progression and wins with target accounts, as Christina was responsible...
by Kristina Jaramillo | Nov 8, 2022 | Uncategorized
Declan Mulkeen (CMO at strategicabm and host of the Let’s Talk ABM Podcast recently posted on LinkedIn that his firm just won a new client – a billion-dollar business. And, the source: his Let’s talk ABM Podcast. At Personal ABM, we also recently won a new...
by Kristina Jaramillo | Sep 27, 2022 | Uncategorized
Davis Potter managed ABM programs for Google, and Pegasystems and is now managing Scale.AI’s ABM program. The program at Scale is very new (almost 4 months in from the start), and he’s focusing first on the 1:1 with the company’s most strategic...
by Kristina Jaramillo | Sep 19, 2022 | Uncategorized
Leslie Cocco Alore is the Global Vice President of Growth Marketing at Ivanti – an ITSM platform that helps teams find, heal and protect every device, everywhere – automatically. She spoke at ABM events like B2B SMX in Boston and now she joins Kristina Jaramillo...
