by Kristina Jaramillo | Jul 15, 2026 | Blog
Over the last few years, I noticed a pattern emerge across B2B organizations. Teams are generating engagement. Teams are creating pipelines. Teams are getting meetings. Yet accounts are still going dark. Deals stall, and opportunities don’t turn into deals and...
by Kristina Jaramillo | May 21, 2026 | Uncategorized
On LinkedIn, we’ve been discussing how brand, demand, land, and expand motions need to be integrated into 1 cohesive GTM system that drives greater account-based revenue growth with the accounts that are most likely to provide the greater NRR and CLV growth in...
by Kristina Jaramillo | May 8, 2026 | Uncategorized
On this episode of the ABM Done Right Podcast, Sloan Newman (NTT Data’s North American Strategic Account-Based Marketing Leader and Author of “The Relationship Revolution”) and Eric Gruber (CEO of Personal ABM) introduce a new concept. They discuss...
by Kristina Jaramillo | Mar 22, 2026 | Blog
While most marketing teams focus on building the pipeline with ABM and demand gen, millions of dollars in revenue are stuck in the pipeline due to leakage and sales-cycle delays because they are not considering the content, messaging, and stories needed for the...
by Kristina Jaramillo | Feb 9, 2026 | Blog
More than 80% of B2B customers are either indifferent, disengaged, or actively looking to replace their vendor, which presents a great opportunity, as it’s most likely that enterprise buyers already have a solution in place that’s similar to yours. While competitive...
