Many social media and social selling experts say “volume” is the key to success on social media platforms like LinkedIn. In an article in Content Marketing Institute’s magazine, Jonathan Crossfield compares this scattershot “volume” method to a realtor’s flyer marketing efforts. He talks about how once a week, his mailbox contains at least one real [...]
Studies from the Alterra Group show that 97% of marketers report account based marketing approaches have the highest ROI. The IT Services Marketing Association (ITSMA) reports that 85% of marketers who measure ROI describe account based marketing as delivering the highest returns of all other marketing approaches. And, LinkedIn reports that social selling professionals that [...]
All sales leads are not equal. I know this is something that most sales and marketing leaders understand and it’s why they put lead qualification and validation into most of their sales, marketing, and lead generation programs. They don’t want to waste time and money like the companies that Straight North recently evaluated. For more than [...]
According to a LinkedIn study reported in their Sophisticated Marketer’s Guide to Thought Leadership eBook, 88% of IT buyers said that thought leadership was important or critical in determining their short list of vendors. And, if they did this study with other industries, I’m sure they’d find very similar results. So, why aren’t business, sales, [...]
November 2016 - INDIANAPOLIS - Kristina Jaramillo (Managing Partner and Chief LinkedIn Strategist) were among speakers and presenters like Bob Sherlock (author of "Daring Caution: The Executive's Guide to Pricing Improvement), Jason Plavic (Digital Marketing Strategist at Advance Ohio), and Richard Farrell (author of the book "Selling Has Nothing To Do with Selling") at the [...]
Washington DC - December 1, 2016 -- Kristina Jaramillo (Managing Partner at LinkedInABM.com) was among the social media experts and lawyers who recently presented and participated in a panel discussion on how lawyers should be using LinkedIn for the DC Bar Association. During her presentation, Jaramillo showed the attending lawyers (and those who watched the [...]
Studies from the Alterra Group show that 97% of marketers report account based marketing approaches have the highest ROI. The IT Services Marketing Association (ITSMA) reports that 85% of marketers who measure ROI describe account based marketing as delivering the highest returns of all other marketing approaches. And, LinkedIn reports that social selling professionals that [...]
Clients will often ask us, "What's the ROI of getting a LinkedIn profile makeover?" Now, in many cases, the profile makeover itself will not drive revenue opportunities (although there are exceptions like Single Point of Contact - click here to read the case study.) Building a strong LinkedIn profile that communicates business value to prospects [...]
How powerful is a messaging approach based on “unconsidered needs,” versus the more traditional “voice of the customer” model? Corporate Visions partnered with a social psychologist to find out what kind of advantage companies stand to gain by identifying and introducing their prospects to unconsidered needs—the challenges, issues or missed opportunities they don’t yet know [...]
Now, we don't agree with Hans Peter Bech who says that social media is a volume game as we believe it's not about the number of connections, group members and followers - it's about having the right relationships and knowing how to leverage those relationships. It's why we suggest an account based marketing approach when [...]
