by Kristina Jaramillo | Sep 15, 2022 | Uncategorized
Kristina Jaramillo recently asked on LinkedIn – what role aligns the closest to ABM: demand generation, field marketing, or product marketing. She asked this question because Nick Bennett at Alyce mentioned that field marketing should be focused on the middle...
by Kristina Jaramillo | Aug 16, 2022 | Uncategorized
In this ABM Done Right Podcast, Kristina Jaramillo (President of Personal ABM) shares why you should not focus just on in-market accounts. This is something that the intent data platforms like 6sense, Bombora, and others do not want me to talk about. In fact, in her...
by Kristina Jaramillo | Aug 15, 2022 | Uncategorized
Studies from eMarketer show that only 17% of B2B marketers worldwide say their ABM program was mature and driving strategic growth. The other 83% mentioned that their biggest challenge is ensuring you have the right content for an ABM approach. In a recent article,...
by Kristina Jaramillo | Aug 11, 2022 | Uncategorized
When you hit the core the right way, that’s when win rates go up, stage progression accelerates, sales cycles go faster, and deal sizes increase. When you build relationships and align with your core, you build retention, you drive customer lifetime value, and expand...
by Kristina Jaramillo | Aug 8, 2022 | Uncategorized
Loyal listeners of the ABM Done Right Podcast know that Personal ABM believes that ABM and the Challenger Sale go hand-in-hand as ABM is not about sourcing the pipeline. It’s about how we are going to win with those tier 1 accounts that do not respond to...
