by Kristina Jaramillo | Jul 15, 2026 | Blog
Over the last few years, I noticed a pattern emerge across B2B organizations. Teams are generating engagement. Teams are creating pipelines. Teams are getting meetings. Yet accounts are still going dark. Deals stall, and opportunities don’t turn into deals and...
by Kristina Jaramillo | Mar 22, 2026 | Blog
While most marketing teams focus on building the pipeline with ABM and demand gen, millions of dollars in revenue are stuck in the pipeline due to leakage and sales-cycle delays because they are not considering the content, messaging, and stories needed for the...
by Kristina Jaramillo | Feb 9, 2026 | Blog
More than 80% of B2B customers are either indifferent, disengaged, or actively looking to replace their vendor, which presents a great opportunity, as it’s most likely that enterprise buyers already have a solution in place that’s similar to yours. While competitive...
by Kristina Jaramillo | Nov 20, 2025 | Blog
Most CMOs and marketing teams focus on optimizing “brand” and “demand” to drive greater pipeline now and in the future. Now, don’t get us wrong, it’s important to optimize “brand” and “demand” motions to...
by Kristina Jaramillo | Nov 4, 2025 | Blog
ABM was supposed to bridge the gap and bring sales, marketing, and customer success teams closer to buyers within the accounts that teams want to land and expand. But the desire to scale and automate is actually widening the gap. As platforms like Demandbase and...
by Kristina Jaramillo | Oct 22, 2025 | Blog
CROs today face intense pressure to deliver results immediately AND at the same time build LTV and NRR growth, as customer lifetime value is a key metric the board regularly reviews with the CFO. But many CROs lack a dual-operating rhythm where one is focused on...
