by Kristina Jaramillo | Jul 25, 2023 | Case Studies
In a recent ABM Done Right Podcast, Mark Stouse, CEO of Proof Analytics, mentioned that the analytics show that ABM has a greater impact at the middle and bottom of the funnel than at the top. Yet most organizations do not think about how they will strategically...
by Kristina Jaramillo | Jul 24, 2023 | Case Studies
Long sales cycles, small margins, and high turnover are common challenges for GTM teams who ‘push’ their prospects into the next steps. If we must push the client to move them through the funnel (continue going for a long series of small yeses), something...
by Kristina Jaramillo | Jul 18, 2023 | Case Studies
Only in rare instances, sales, marketing, and customer success teams work together with shared common goals and metrics and execute jointly to win, protect and expand specific accounts. They’re not taking a portfolio approach (as discussed in the podcast below) that...
by Kristina Jaramillo | Jul 10, 2023 | Case Studies
During a recent B2B MX Summit on Next Level ABM Strategies, Kristina Jaramillo (President of Personal ABM) recently showcase the challenges an ITSM firm faced with their ABM program and how they overcame it. You can watch the video case study below on their ABM wins...
