by Kristina Jaramillo | Nov 22, 2024 | Case Studies, Uncategorized
Digizuite, a digital asset management (DAM) firm, came to Personal ABM wanting stronger pipeline growth with their existing ABM program to fuel 4X revenue growth over a 4-year period. Despite having intent data from Zoominfo and 6sense, they were always late to the...
by Kristina Jaramillo | Nov 20, 2024 | Case Studies
OpenWorks (a facility management service firm) had the aggressive growth goal of reaching $1B market share by 2030. But despite having an ABM program in place with another firm, they consistently missed MoM, QoQ and YoY revenue goals. In assessing the state of their...
by Kristina Jaramillo | Feb 14, 2024 | Case Studies
CSO Insights reports that sales cycles in existing accounts are at least 50% shorter than new accounts. This is a huge savings in the cost of sales and marketing investment in return for greater profitability and revenue growth. But, when asked to share their top...
by Kristina Jaramillo | Feb 13, 2024 | Case Studies
KCOE ISOM (now Pinion) was the byproduct of a merger between an accounting, business strategy and financial services firm for AG companies (and those serving the industry) and a cybersecurity and IT services firm. After the merger, Personal ABM worked closely with a...
by Kristina Jaramillo | Jan 2, 2024 | Case Studies
A predictive freight analytics tech company was assessing ABM tech like Demandbase, but these platforms would have only scaled bad “transactional” sales and marketing processes that are leading to their solution being seen as “nice to have” vs. “must-have.” This was...
by Kristina Jaramillo | Oct 10, 2023 | Case Studies
Uniphore (like sixty-nine percent of ABM programs) was seeing revenue under-performance. Companies struggle to drive revenue wins with high-value accounts because most GTM teams and their agencies retrofit ABM into existing systems and processes. They’re not making...
