Account-Based Sales and Marketing Alignment Leads to Wins with GoDaddy and ServiceNow

While covering Sumerian (a UK ITSM Analytics SaaS company), 451 Research indicated that our client will have to break out of its finance niche category if it wants to be an international player. Our client needed to quickly create demand for a new product in a new category into the market: Capacity Planning [...]


Schneider Logistics Avoids RFPs and Drives Wins with Vizio

The supply chain leader at one of the top flat-screen TV manufacturers, which is also America’s #1 sound bar company, was considering their options for a managed TMS solution. As part of their buying process, they contacted Schneider and their top 5 competitors to compare features, benefits, costs, and ROI. Traditionally, RFP’s had [...]