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Intent Data Is Not Enough to Turn Opportunities into Revenue

Intent Data Is Not Enough to Turn Opportunities into Revenue

by Kristina Jaramillo | Jul 27, 2023 | Most Popular Articles

Intent data platforms like Bombora, ZoomInfo, True Influence, 6sense, LeadSift, Intentsify, and many others are enabling sales and marketing teams to rapidly evolve their programs from mass spray and pray tactics, to more targeted, personalized outreach campaigns. ...
Why ABM Programs Underperform Even with Terminus, Demandbase, 6sense & Others in the Forrester New Wave for ABM Platforms

Why ABM Programs Underperform Even with Terminus, Demandbase, 6sense & Others in the Forrester New Wave for ABM Platforms

by Kristina Jaramillo | Jul 11, 2023 | Most Popular Articles

ABM has become synonymous with the technology that enables it….6sense, Demandbase, Terminus, Madison Logic and others found in the Forrester New Wave for ABM Platforms. In the video below, you will see how technology is only 1 piece of the ABM puzzle and that...

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