Marketing Enables Price-Based vs. Value-Based Sales Conversations

I learned that leadership wants sales to have value-based conversations to close 6 and 7 figure enterprise deals and they complain that sales continues to have price-based conversations. However, I believe that sales are not the only ones at fault. Leadership direction and marketing are enabling the price-based conversation which led to [...]

2019-09-19T20:16:03+00:00