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ABM Growth Live Event

Join Us Live!

Don’t miss our community events where we will answer your questions and help you navigate business revenue challenges that lie ahead. Let our team help you stay ahead of the curve when it comes to ABM and driving account-based revenue growth.

Register for our next ABM Growth Live Event

What You Can Expect from ABM Growth Live

ABM Growth Live is a virtual event series that is focused on changing your ABM mindset, measurement and execution so GTM teams can win, protect and expand key, tier 1 strategic accounts. With each event, the leadership team at Personal ABM will dive deep into new topics. In many cases, the team will be joined by other leaders in the sales, marketing and RevOps space that are in the trenches everyday overcoming the revenue challenges you face. There will be round table discussions, debates and live audience interactions.

The Next ABM Growth Live Event Will Feature:

Eric Gruber – CEO

Personal ABM

Kristina Jaramillo – President

Personal ABM

Jeffrey Ha – Chief GTM Officer

Rev

Sign Up for the Next ABM Growth Event –

“ You Think You Have Your ICP, Now What?” An ABM Growth Webinar

First, Jeffrey Ha at Rev, Eric Gruber (CEO of Personal ABM) and Kristina Jaramillo (President of Personal ABM) will discuss how to create your ICP that all GTM teams can align on and act upon.  Then, they will cover the next steps on what needs to happen once you think you have your ICP including:

  • N How to test your ICP including the buying signals that are most predictive of an account engaging and moving forward with you.
  • NHow to orchestrate the ICP across GTM teams. On average, only 18% of the pipeline is made up of ICP accounts. This means 82% of sales and marketing time is spent on the wrong accounts! They'll also cover how to hold the teams accountable to win, protect, and expand ICP accounts.
  • NThe steps to take to change the game plan to engage, nurture, land, and expand ICP accounts as ICP accounts often get stuck in the pipeline or go dark because teams did not change their motions, content, interactions, and experiences.
  • NHow to design your Account-based GTM to land and expand more ICP accounts. They'll discuss the roles 1:many, 1:few, and 1:1 programs should play and how to effectively execute them to drive the greatest revenue streams from future and existing accounts YoY.

Sign Up Today For Our Upcoming ABM Events & See the Past Webinars

Note: In addition to getting access to our upcoming event, you will  get the on-demand recordings for past ABM Growth Live Events plus… have the opportunity to sign up for a free ABM strategy session and a free ABM profile so you can see the account intelligence you should be collecting.