Intent data platforms like Bombora, ZoomInfo, True Influence, 6sense, LeadSift, Intentsify, and many others are enabling sales and marketing teams to rapidly evolve their programs from mass spray and pray tactics, to more targeted, personalized outreach campaigns.  While sales and marketing teams have accelerated their prospecting efforts, more than 50% of organizations using intent data are not seeing significant business impact. In fact, LinkedIn’s State of Sales Report shows that 44% of organizations are seeing huge drops in responsiveness to phone, email, and social outreach. A Challenger study shows that the biggest challenge for 50% of sales and marketing teams is getting a response from buyers.