Your LinkedIn profile is your foundation. As the President of Wizard Media discovered – your LinkedIn profile supports the lead generation, money making actions you take on LinkedIn
If you look at the profile of Jimena Cortes, you’ll notice we’ve included case studies. For example, you’ll find a case study on how Jimena built a Neiman Marcus jewelry designer’s Facebook community to 45,000 members in nine months (something retailers would find very interesting). Within that case study, Jimenashe shows why her strategies took the client from 600 fans to 45,000 fans, zero engagement to capturing 37% of her fans information and from zero sales to $12,000 in 3 days.
Because her profile has content that resonates with her targeted audiences—her targeted audiences are accepting her LinkedIn connection. They’re joining her LinkedIn groups where she offers more content. The profile attracted a prospect that was ready, willing and able to spend $36,000 per year on her services.
Plus, when Jimena completes an email lead generation campaign through LinkedIn (using LinkedIn groups) about an upcoming webinar—prospects are signing up because they see that she has value to offer just by looking at her profile. By mixing LinkedIn marketing with webinar marketing (a form of content marketing) Jimena gained an additional $60,000 for her business last year.